Anyone in the world of online marketing will be familiar with the term “keywords”. Keywords play an essential role in the function of SEO (Search Engine Optimisation), so it is important that small businesses take the time to understand what they are and use them effectively.

Essentially, keywords are the driving force that gets your site found.

Whenever a customer types certain phrases or keywords into the search bar, an algorithm uses those words to search through the relevant sites and find the best ones to show them.

The better the keywords are on a site, the higher your site appears in the search rankings.

Keywords are a crucial factor in pushing your site over and above the competition.

So, how do you make sure that you are using the right ones?

The first step is to think like your target market. Consider:

· What problems are your customers trying to solve?

· What are the features of your product/service?

· What are you usually asked about your products?

Then think about which words your customers might use to try and address each of these points. Tools such as Google Suggest, Wordtracker, and Buzzsumo are great ways to help you find out the keywords associated with the points above.

Once you have an idea of which keywords to use, it’s a good idea to try and incorporate them into your business.

Try to incorporate as many keywords as you can into your social media bios so that consumers instantly get an idea of what your brand can do for them. When you post on your social media platforms, use keywords and relevant hashtags to gain the attention of your target market. And try to find as many ways as possible of incorporating keywords onto your site so that you appear further up in the search rankings.

By staying up to date with the relevant keywords in your industry, you can help to keep your brand in front of your target audience and ahead of the competition.

If you would like to find out how keywords and digital marketing can help your brand, get in touch for a free consultation today. Call us on 01202 948423 or email us at to see how we can get your business the traffic it needs.