It’s a question that has many small business owners and entrepreneurs scratching their heads and is something that we are asked regularly.
What is SEO?
SEO stands for Search Engine Optimisation.
In simplified terms, it is the practice of increasing the quality and quantity of traffic to a website through improving the rankings of the site in the algorithmic search engine results.
Essentially, it helps to push your page to the top of the search results page and brings the right people to your site.
Why is this important?
Studies show that websites on the first page of search engine results receive almost 95% of clicks. That’s a lot of potential sales! Any business wanting to improve traffic and click through rates need to work on their SEO.
SEO demonstrates to search engines that the content on your site is the best result for the keywords that are being searched for.
If you want more organic, quality traffic to your site then it is essential to cater to the search engine algorithm.
How does it work?
Search engines such as Google and Bing score search results on the relevancy and authority of pages that it has searched through by using more than 200 signals to find the best sites. There was some debate that they could even be using up to 10,000 signals. SEO makes the website much more accessible for those signals to pick it up and therefore push it further up the search rankings.
There are several ways to improve SEO, such as:
· Keyword research
· Site optimisation
· User experience
· Technical auditing
The internet has a vast amount of resources on how to learn about SEO and how it impacts on your business. However, if you would like some help with running a super successful SEO campaign, feel free to drop us a line – we would be more than happy to help you to get your business where it belongs – the top of the search rankings!
If you would like to find out how digital marketing can help your brand, get in touch for a free consultation today. Call us on 01202 948423 or email us at firstname.lastname@example.org to see how we can get your business the traffic it needs.