If you have an online business, the chances are that you will have heard of the Internet of Things (IoT) by now. But what is it and how is it impacting on digital marketing?

IoT is a system of web-enabled smart devices and machines that use embedded processors and sensors to send and collect data from the environment around them. Essentially, this creates a giant network of devices that are connected to the internet as well as each other. These devices can be anything from heart monitors and fitness trackers to self-driving cars and smart household appliances.

The sensors in the connected devices apply analytics which are then shared with relevant applications to address specific needs. This means that they are ideal for detecting consumer behaviour, making recommendations and predicting preferences.

This makes it the ideal tool for digital marketing! But the benefits of using IoT in digital marketing don’t end there.

1. Advertising

If all devices are connected to the internet, it opens up a world of opportunities when it comes to advertising. Imagine, for example, that you could run adverts for local gyms through a fitness tracker or washing powder advertisements through the washing machine.

2. Analytics

There’s no doubt that the biggest change for digital marketing is in the analytics of IoT. With so many places to secure valuable data on consumer behaviour and habits, marketing directly to the target audience will be easier than ever before.

3. Customer experience

IoT will provide all of the necessary information to provide the ultimate customer experience. Targeted campaigns can be narrowed down even further to provide a seemingly personalised service to customers looking for your product or service.

4. Instant connectivity

Today’s trends demand instant access to products and services and businesses need to keep up with this trend to secure sales. If consumers are beginning to move towards smart devices that order for them when their supplies are getting low, suppliers need to be ahead of the game in terms of cornering that market.

It is worth remembering that although the data derived from IoT will be invaluable in creating marketing campaigns, it will be essential to ensure that the privacy rights of consumers are not infringed upon.

If you would like to find out how the IoT can help your brand, get in touch for a free consultation today. Call us on 01202 948423 or email us at info@adchievable.co.uk to see how we can get your business the traffic it needs.