If you’re just starting to delve into the world of digital marketing, the chances are that you will have already come across the term “backlinks”. Arguably one of the most used words when it comes to search engine optimization, backlinks are a digital marketer’s best friend – provided you know how to use them!
Essentially, backlinks are links directed to your site. They can also be known as Inbound Links (IBL’s).
In other words, when a website links to any other website, it’s known as a backlink. For some time now, pages with more backlinks tend to rank higher on search engine results as it is an indication of how popular the site is – this is why they are so important.
When search engines determine how relevant a site is to a keyword, they take into account the number of backlinks to that site. While no one knows for sure exactly how much weight is given to backlinks when listing results, one thing is for sure – they are one of the biggest contributors for pushing your website further up the rankings.
But! It’s not as simple as peppering your site and others with backlinks.
Backlinks need to be natural. They need to have a genuine and relevant connection to your site, otherwise search engines will penalise the website and push it further down the search results. It used to be the case that poor quality backlinks would help a site’s SEO, but since Google rolled out its Penguin algorithm, the entire premise of backlinks changed and now it is crucial to have high quality backlinks for SEO to work.
Backlinks are absolutely essential for good SEO because they:
1. Improve organic ranking in search results
2. Promote faster indexing so that search engine bots can find your site quickly and effectively
3. Increase the volume of referral traffic
So, how do you start building backlinks for your site?
Firstly, you need to produce content that people want to read. When your content is helpful or interesting, it means others are much more likely to link to it.
You can also look into guest blogging, where you write a blog for another site in which you can backlink to your webpage.
Another option is to create cornerstone articles, which are usually much longer pieces of content pulling information from other blogs on your site. The aim of these articles is to provide an authoritative viewpoint on a subject in your industry rather than selling products.
Finally, it’s always a good idea to consult the professionals. Delegating the task of digital marketing is a great way to free up your time so that you can focus 100% on your business.
For a fully tailored approach to boosting your brand, get in touch for a free consultation today. Call us on 01202 948423 or email us at firstname.lastname@example.org to see how we can get your business the traffic it needs.