Quality website traffic is essential for the success of online business. It may well be the case that you have the most beautiful online storefront and amazing products, but if your marketing efforts fail to bring in valuable leads, the ROI is weakened, and the entire brand can fail.
But it’s not just about getting any old traffic to your site, it’s about getting the right traffic.
· People who are interested in your product
· People who want to stay up to date with your brand
· People who become customers
So, how do you make sure the right people come to your site?
1. Social media advertising
There is no better platform than social media for targeting your desired audience. Instagram has more than 800 million active users on a monthly basis, while Facebook boasts over 2.32 billion active monthly users. Ads on these sites can bring a huge amount of leads for comparatively low investments, particularly as cost per clicks and display ads are much lower than the competitor Google search.
If you’re not using SEO already, now is the time to start. SEO covers everything from enhancing the user experience on your site to target keywords and fresh content. But one of the most important aspects of SEO is the use of backlinks. The more links your site has from good sources, the higher you will appear in the search rankings. If
you have backlink from poor quality sources, however, it can have the opposite effect.
3. Email marketing
Rather than chasing new leads all the time, savvy businesses rely on repeat business from existing customers. One of the best ways to drive sales from this base of customers is by using effective email marketing campaigns. Always target your contacts with specific emails that you know they will be interested in and ensure that your emails are optimized for mobile use.
Giveaways and competitions are a great way to bring fresh faces to your site and boost your traffic at the same time. While traffic might drop after the contest is over, it is still a tried and tested method for growing a base of followers and spreading the word about your site. Choose a prize that isn’t going to break the business bank, but that will also appeal to your customer base and encourage them to enter.
5. Call in the experts
Running a business can feel like juggling a thousand plates all at once. Often, it’s essential for the success of the business to delegate some tasks to others and website traffic is no exception. By using our dedicated digital marketing expertise, we can help take your ecommerce business to the next level, leaving you to concentrate on planning your next holiday.
For a fully tailored approach to boosting your brand, get in touch for a free consultation today. Call us on 01202 948423 or email us at firstname.lastname@example.org to see how we can get your business the traffic it needs.